Welcome to the AI-powered hotel

Guest expectations have changed. Speed, flexibility, and round-the-clock availability are no longer nice-to-haves — they’re the standard. Hotels that want to meet these demands are increasingly turning to AI technologies. From virtual check-ins to phone assistants that handle calls 24/7, new opportunities are emerging for hoteliers to improve service while also reducing costs.

Those who invest in these technologies early gain a decisive competitive advantage.

In 2025, the hotel industry is facing new challenges: rising guest expectations, ongoing staff shortages, and the need to deliver personal service despite limited resources. This is exactly where artificial intelligence comes in. In this article, we highlight seven concrete AI use cases that are fundamentally reshaping hotel customer service right now — from fully automated chatbots to intelligent pricing solutions. Discover how these technologies can lead to more efficient operations, happier guests, and ultimately higher revenue.

HeyMaria is the AI-powered phone assistant that supports your hotel around the clock. Incoming calls are answered 24/7 in a friendly manner, handled with qualified responses, and seamlessly processed further — even when no one is available at the front desk.

More loyalty through artificial intelligence: modern hotels are increasingly using voice-controlled AI assistants to delight guests and encourage long-term loyalty. But how exactly do Alexa and similar systems lead to happier guests and more repeat customers?

Voice-controlled assistants allow hotel guests to control numerous in-room functions by voice without having to physically touch surfaces or interact with staff. Guests can easily operate lights, air conditioning, curtains, or the TV using simple voice commands. Hotel services can also be requested contactlessly: guests can set wake-up calls, order room service, request extra towels, or initiate check-out by voice — all without using the room phone or any touch-enabled devices.